AWS Opportunity Insights and Company Prospecting Signals, now in your HubSpot
Last updated: August 11, 2026
AWS attaches AI-generated intelligence to your co-sell pipeline — how strong an opportunity looks, how AWS is engaging on it, and what kind of solution fits each account. The properties below are now available on Clazar's custom objects in your connected HubSpot portal.
New on the Clazar AWS Co-Sell Opportunity object
- Opportunity Quality Score (
opportunity_quality_score) — AWS's AI-generated score (0–100) for the opportunity. - Opportunity Quality Trend (
opportunity_quality_trend) — whether the score is Improving, Declining, or showing No Change. - Cosell Quality Recommendation (
cosell_quality_recommendation) — AWS's written guidance on how to strengthen the opportunity. - Cosell Motion (
cosell_motion) — how AWS is engaging on the deal: Partner-led, AWS Field-engaged, or Agent-engaged.
New on the Clazar Company object
- AWS Solution Category (
aws_solution_category) and AWS Solution Sub Category (aws_solution_sub_category) — the type of solution that, based on AWS's internal insights, is most likely to fulfill this company's needs. - AWS Solution Score (
aws_solution_score) — AWS's confidence that a solution in that category is the right fit for the company. - AWS Eligible Programs (
aws_eligible_programs) — the AWS programs the company qualifies for.
How to get it
The new properties are added to your connected HubSpot portal automatically and populate through your regular Clazar writebacks — no app update or configuration needed.
One setup note
- Property visibility on records: newly added properties don't appear on the record sidebar automatically, even once they have values. An admin can add them to the view via the gear icon on the About this record card (or the record page's Customize option) — and you can always see them under View all properties.