Introducing Buyer Intelligence: Predict, Prioritize, and Win

Last updated: August 27, 2025

Proactively identify the accounts most likely to purchase through cloud marketplaces.

Buyer Intelligence gives your sales team the insights they need to prioritize smarter, co-sell strategically, and accelerate deal cycles. With enriched propensity scoring, seamless CRM integration, and a unified company view, you can spot high-potential buyers early and take action confidently.

Key Benefits

🎯 Smarter Prioritisation with Propensity Scores

Clazar surfaces a P2B (Propensity-to-Buy) score enriched with AWS and Azure marketplace engagement data.

  • Clazar Propensity Score: A consolidated signal that indicates overall likelihood of marketplace purchase.

  • Cloud Propensity Scores: Separate AWS and Azure scores (Low/Medium/High), generated using marketplace data and ML models.

  • As data signals grow richer, these scores become even more predictive.

🔗 CRM Integration

Easily connect Clazar with Salesforce, HubSpot, or your CRM of choice.

  • Automatically import company and account data.

  • Export enriched propensity scores back to your CRM.

  • Access buyer intelligence directly in your existing workflows without switching tools.

📊 One Unified View

The new Companies object centralises account-level visibility:

  • View all companies in one place, enriched with AWS and Azure engagement insights.

  • Filter, sort, and download buyer intelligence in a single click.

  • Ensure every team member has consistent access to the same insights.

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Why We Built It

Previously, customers could only access buyer intent data after submitting opportunities. Buyer Intelligence changes that by providing earlier visibility in the sales cycle, allowing you to:

  • Engage prospects proactively with data-driven timing.

  • Optimize co-selling motions with AWS and Azure.

  • Shorten deal cycles with better prioritization.

What’s Live Today

  • Import company data from your CRM or CSV.

  • Export enriched buyer intelligence back to CSV.

  • Access unified buyer propensity scores inside Clazar.

What’s Next (Roadmap)

  • CRM sync of propensity scores (so insights stay fresh within your CRM).

  • Additional data signals for even richer scoring.