July 2025 Release Highlights

Enhanced Buyer Intelligence with P2B Scoring

Proactively target high-potential accounts with Clazar’s new P2B score, enriched by AWS and Azure engagement data, to prioritize smarter, accelerate co-selling, and shorten deal cycles. With CRM integration, export enriched buyer insights directly into your existing workflows, ensuring your sales team has the proper context at the right time. 

A unified company-level view provides centralized visibility into account likelihood across AWS and Azure, guiding more strategic marketplace motions.

Watch it in Action

New Co-sell Opportunities & Analytics Tabs in Partner Contacts

We’ve enhanced the Partner Contacts detail page with two powerful new tabs to make relationship management faster and more insightful.

What’s new:

• The Co-sell Opportunities tab allows users to view all mapped opportunities for a partner contact without applying filters, making managing and growing co-sell relationships easier.

• The Analytics tab gives access to key relationship insights such as MRR and opportunity stages, updated every 24 hours.

Save time by eliminating manual filtering, Excel tracking, or reliance on custom CRM objects and proactively manage partner relationships with centralized data and analytics.

Get all co-sell details in a consolidated view

We’ve introduced co-sell detail pages as part of the UX refresh, which are now live across all hyperscalers. 

From the co-sell page, you can open a detail pane to quickly access comprehensive Co-sell opportunity information, including opportunity highlights, stage, Hyperscaler contact details, cloud-specific attributes such as project details, next steps, and more. 

This update delivers a consistent, modern UI across marketplaces, making reviewing, editing, and acting on opportunities faster and easier.

Offer Description Field Added to AWS Private Offers

You can now add and view an Offer Description directly within the AWS Private Offer create form, field mapping, and detail view in Clazar. Previously, many customers created custom fields to store notes or descriptions about their offers. 

With AWS introducing this as an optional field in their PO creation form, we’ve brought the same capability into Clazar, making it easier to capture and access offer context without workarounds.

Customer Renewal Field Added to Azure Private Offers

Clazar now supports the Customer Renewal field in Azure Private Offers — a small but impactful update for ISVs. When selected, this field reduces the commission charged on renewal contracts in Azure, helping protect margins. 

Going forward, all users can indicate whether a private offer is a renewal when creating new Azure POs, ensuring accurate commission handling. 

Faster Edits and New Field Support for AWS Offers

We’ve made two updates to streamline offer management in Clazar. First, AWS Private Offer detail pages now include a top-level Edit button, making updating common attributes like expiry dates faster — no more navigating through the triple-dot menu. 

Second, when creating AWS Reseller Offers for SaaS listings, you can set the Maximum Allowed Service Start Date field, providing greater control over service activation timelines.

Snowflake Marketplace Listings Now in Clazar

We’re excited to announce the first step toward full Snowflake Marketplace support! You can now connect your Snowflake account to Clazar and import both private and public listings. 

Listings sync every 24 hours, with private listings appearing in Private Offers and public listings in Settings > Listings. 

While this release is read-only and does not yet enable transactions, it lays the foundation for future capabilities — including bringing Snowflake data into analytics to deliver actionable insights for RevOps and Finance teams.