Co-selling involves collaboration on leads and opportunities between an AWS Partner and the AWS Sales team. This approach aims to amplify the number of leads/opportunities exchanged between AWS and its Partner. Through co-selling, both teams work closely together, enhancing the chances of securing deals by highlighting the unique benefits each party (AWS and the Partner) presents to the client.

What is AWS Partner Network?

The AWS Partner Network (APN) is a global community of partners that leverages programs, expertise, and resources to build, market, and sell customer offerings. Whether you are starting your business or looking to expand, join the APN at no cost and utilize enablement resources, well-architected tools, and more.

What is ACE Program?

The APN Customer Engagements (ACE) program empowers you to work securely and jointly sell with Amazon Web Services (AWS), fostering successful interactions with customers and enhancing your business growth. Engaging in ACE offers a platform to oversee your combined opportunities and leads, intensifying your collaboration with AWS and strengthening customer connections.

Benefits of AWS Co-Sell

• Grow Revenue
  With ACE, uncover fresh sales prospects, boost revenue, hasten deal closures, and secure customers alongside AWS. Also, showcase the benefits you offer to AWS clients via mutual opportunities, and seize increased chances to cross-sell, up-sell, and co-sell in partnership with AWS.

• Enrich Customer Relationships
  Collaborate with AWS to deliver optimal solutions for clients. By co-selling with AWS, you can delve deeper into customer requirements and tap into the knowledge of the AWS Sales team to enhance your customer engagements.

• Earn Financial Incentives
  Gain access to partner perks and initiatives by deepening your engagement with AWS via ACE. Secure discounts when introducing new customer prospects, tap into Marketing Development Funds (MDF), avail Partner Opportunity Acceleration Funds, and explore other advantages.

What is AWS ISV Accelerate Program?

The AWS ISV Accelerate Program is a co-selling initiative tailored for firms offering software solutions compatible with or integrated into AWS. This program propels business growth and hastens sales processes by linking participating independent software vendors (ISVs) to the AWS Sales team.

Through the AWS ISV Accelerate Program, participants receive co-selling assistance and perks, allowing them to engage with AWS field representatives worldwide who cater to a vast number of active AWS users. Such co-selling endeavors enhance customer experiences and ensure a shared dedication between AWS and its partners.

Benefits of ISV Accelerate Program

• Incentives for AWS Sales Team
  AWS Account Managers supporting AWS ISV Accelerate Partners are eligible to receive a cash incentive once the opportunity is “successfully closed." If an AWS Account Manager introduces net new customers to the AWS Partner, they are eligible for additional incentives.

• Drive Visibility with AWS Sales
  Your solutions will be included in an AWS Account Manager facing solution library with links to your solution collateral (e.g. sales and solution briefs). You are eligible to participate in activities that help you drive awareness with the AWS Sales teams.

• Focused Co-Sell Support and Resources
  You will gain prioritized access to the AWS co-sell support team, which is aligned with AWS Account Managers working closely with AWS customers to drive adoption of ISV solutions. You will have access to webinars that provide guidance on how to successfully work with the AWS Sales organization.

• Reduced Fees
  You are eligible for reduced listing fees for AWS Marketplace, a digital catalog with thousands of software listings from ISVs that make it easy for customers to find, buy, deploy, and manage software that run on AWS. Also, take advantage of reduced fees for AWS Data Exchange that makes it easy to find, subscribe to, and use third-party data in the cloud.

Join ISV Accelerate Program

Join the AWS Partner Network

Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.

Enroll in the Software Path

Enroll in the Software Path, specifically designed for organizations that develop software that runs on or is integrated with AWS. Upon meeting the minimum validation criteria for the Software Path, i.e., successfully completing the AWS Foundational Technical Review (FTR), explore AWS ISV Accelerate program requirements.

Program Requirements

• One or more software product(s) listed as being under General Availability (GA) on AWS Marketplace

• 2 publicly referenceable customers within the past 12 months approved in AWS Partner Central

• 5 ACE Launched Opportunities or 5 AWS Marketplace Private Offers transacted within the past 12 months

• APN Customer Engagements (ACE) Program Eligibility

• AWS Partner business plan confirmed with Partner Development resource within the past 12 months

• Publish and maintain a field-ready kit for the AWS Sales organization, including a sales brief (an AWS internal reference document) and a solution brief (a document that can be shared with AWS customers)

• Executed Non-Disclosure Agreement (NDA) with AWS

Connect with AWS Team

• Upon meeting the program requirements, reach out to your AWS Partner Development resource to discuss next steps.

• If you are a startup, learn more about the AWS Global Startup Program and how you can accelerate your go-to-market and co-sell practice on AWS.

• If you are a small and/or minority-owned Public Sector organization, learn more about the Think Big for Small Business Program and how you can gain access to business, technical, and marketing enablement support.