AWS Account Setup (New)

Last updated: May 21, 2026

AWS Marketplace Seller Account

Registering as a seller in AWS Marketplace can use an existing AWS account or create a new one. All AWS marketplace interactions are tied to the account that you choose. We recommend using a separate AWS account for marketplace activities. You can sign up for a new account on the AWS portal.

Seller Registration Process

AWS has updated the seller registration process. Registration now runs through AWS Partner Central, where you'll complete identity verification, business verification, and your public seller profile. Follow the steps below to complete your SaaS listing registration:

  • Go to the AWS Marketplace registration page: https://aws.amazon.com/partners/marketplace/ and click Register Now.

  • Sign in using the AWS account you want to use for Marketplace registration.

  • You will be redirected to the AWS Partner Central homepage — click Get Started.

  • Proceed through the Partner Central registration workflow.

Identity Verification

AWS validates the identity of the individual completing the registration through a mobile-based verification flow. Identity verification must be completed successfully before you can start business verification.

How it works:

  • After clicking Get Started, click Continue to Registration. The system displays a unique, session-specific QR code on your computer screen.

  • Use your mobile device to scan the QR code. You will be redirected to the mobile verification flow.

  • On your mobile device, upload a picture of a government-issued ID and a selfie. Ensure you have adequate lighting and a stable internet connection.

  • Submit the verification.

Identity verification typically completes in under a minute. Once successful, your Verification Status will show as Complete.

If verification fails, click Refresh to generate a new QR code and retry the mobile flow. You can attempt identity verification three times within a 24-hour period. If all three attempts fail, you must wait 24 hours before trying again.

For more details, see the AWS docs on the verification process.

Business Verification

After identity verification is complete, AWS validates your business credentials against government and public data sources. Before starting, ensure you have your company's legal name and tax ID ready.

If you already use and have permissions for the AWS Tax Console, your business information will be pre-populated from there. Otherwise, you'll need to enter the following fields manually:

  • Legal business name (as registered)

  • Country of incorporation

  • Tax ID or Business Registration Number

  • State or Province

Review all entered information for accuracy before final submission, then choose Next to begin business verification.

Business verification can take up to an hour. You can stay on the page or leave and return later — progress is saved.

If business verification fails, select Re-try and re-submit the form, ensuring the information matches official records exactly (legal name, registration number, and address are the most common reasons for failure). Once verification succeeds, a green success bar appears at the top of the page. Choose Continue Registration to proceed.

Fill out the Registration Form

Once both identity and business verification are complete, you'll fill out the registration form — this captures your alliance lead contact details and basic information about your organization.

Alliance Lead

The alliance lead is the contact information you enter on the registration form. This person is your organization's primary contact for all AWS Partner Network (APN) communications — including the APN Newsletter, policy change announcements, and notifications about new feature launches.

Important: All AWS Partner Network communications and key updates are sent only to this primary contact. To distribute these communications to a wider audience inside your organization, AWS recommends using a shared email alias (for example, aws-alliance@yourcompany.com) as the alliance lead, so that all individuals with access to that shared inbox receive AWS comms.

After entering alliance lead contact details, you'll also provide basic details about your organization (primary product or service, industry focus). You can optionally add tags at this stage — tags let you label resources such as Opportunities or Fund Requests, and control user access by tag (for example, by Region or Sector).

Once submitted, AWS automatically creates both an AWS Partner Central account and a separate AWS Marketplace account. You don't need to register separately as a Marketplace seller unless you choose to — the system creates both accounts to ensure you have access to all potential opportunities.

For more details, see the AWS docs on completing the registration form.

Add Public Profile

After you complete registration, you are redirected to the AWS Partner Central page. In the left navigation pane, scroll to AWS Marketplace settings and choose Add public profile to complete your public seller profile.

Tax Information

You must provide your tax and value-added tax (VAT) information (wherever applicable) so that AWS Marketplace can accurately report and withhold taxes on your product sales.

Sign in to the AWS Marketplace Management Portal.

Go to Settings -> Payment Information -> Tax dashboard

Complete the U.S. tax interview.

After completing the tax information, return to the Settings page and select Complete VAT information if it's available.

Complete the DAC7 questionnaire if prompted (required for EU tax reporting compliance).

Banking Information

You must provide bank account information. A W-9 form and a banking account from a US-based bank are required for US-based entities.

Go to Settings -> Payment Information to add banking information.

Company Public Profile

The public seller profile includes information about your business that is visible to customers, including your logo, name, website, and information. You must create a public profile before providing any free or paid products.

In AWS Partner Central, go to the left navigation pane, scroll to AWS Marketplace settings, and choose Add public profile to update your public profile.

Publish paid and free Products

After completing the above steps, your account status will be moved to Publish paid and free products.

Go to Settings to check the status of your account.

Progress

Points to Note

Before and during registration, keep the following in mind:

  • Choosing the right AWS account. If your organization has multiple AWS account IDs, use an account that can serve as the primary account for AWS partnership activities. AWS recommends not using a Management/Payer account — instead, set up a Member account within your AWS Organizations structure. Contact your IAM administrator if you're unsure which account to use.

  • Avoid registering with the root user. You are a root user if you created the AWS account and sign in with that email/password rather than IAM credentials. AWS recommends not logging in as the root user; use IAM credentials instead.

  • Check whether your company is already registered. If a company with the same legal business name and details already exists in AWS's database, business verification will fail. If you suspect this is the case, contact AWS Partner Central Support to merge or consolidate APN accounts before re-attempting.

  • "Not Registered" status after registration. If your AWS Partner Central dashboard shows "Not Registered" even though you've already registered, this means your account hasn't yet been migrated from the legacy Partner Central experience.

Do not create a new profile or register again — doing so will replace all of your historical partner data. Work with your IT administrator to schedule the migration to the new AWS Partner Central in the Console.

  • Alliance lead can be updated later. The alliance lead contact information can be updated at any time after registration via Partner Central settings — so don't worry if the right person isn't available at the moment of registration.

  • Identity verification. Anyone authorized to register an AWS Partner Central account on behalf of your company can complete identity verification. The data is used only to verify identity, establish partner credentials, and maintain partner program compliance.

  • International IDs. AWS accepts most government-issued IDs, though some country-specific restrictions may apply.

  • If the registrant leaves your company. Your account administrator can transfer account management to another person. Personal data captured during registration can be updated or removed on request via AWS Partner Support.

  • Cancellation. To deactivate an existing AWS Partner Central account, contact AWS Partner Central Support.

For the full list of registration FAQs, see the AWS Partner Central registration FAQ.